Wednesday, December 18, 2024

Blog Posting - Music Marketing #2

Crafting the Vision

From brainstorming to making the mood boards, our group has been working to shape Noah Ryan’s identity as a starting artist in the country music genre. Inspired by the mood and themes of Chris Stapleton’s Cold, we’ve designed Shattered to be a soulful and emotional experience for listeners. With every lyric and visual, we aim to tell a story that resonates deeply with our audience.


Marketing Strategy

To make Noah Ryan’s debut impactful, we are using various platforms:


Website: Noah-Ryan.com will serve as the central hub for updates, tour dates, and merchandise.

Social Media: Instagram, TikTok, and YouTube will showcase behind-the-scenes clips, daily life updates, and creative processes to engage fans personally.

Streaming Platforms: Spotify, YouTube Music, and Apple Music will help Shattered reach diverse audiences globally.

The Video: Building the Story



The Process in Action

The teamwork that went into designing Noah Ryan’s brand.

The behind-of-the-scenes video: 


Shattered Behind the Scenes


Transcript:  
For our music marketing project, we started by choosing a song and developing a new artist. Our artist is named Noah Ryan, and his first song is entitled Shattered. It is a heartbreaking song, so we decided to create a storytelling-type music video. We chose to portray a story that would appeal to the already established country music target audience of middle-aged men and decided to expand his audience by targeting younger adults, too. We had fun creating a marketing plan for Noah Ryan and developing his brand identity, but I speak for all of us when I say recording the music video was our favorite as we got to be creative with how we wanted to tell a story.

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