Crafting the Vision
From brainstorming to making the mood boards, our group has been working to shape Noah Ryan’s identity as a starting artist in the country music genre. Inspired by the mood and themes of Chris Stapleton’s Cold, we’ve designed Shattered to be a soulful and emotional experience for listeners. With every lyric and visual, we aim to tell a story that resonates deeply with our audience.
Marketing Strategy
To make Noah Ryan’s debut impactful, we are using various platforms:
Website: Noah-Ryan.com will serve as the central hub for updates, tour dates, and merchandise.
Social Media: Instagram, TikTok, and YouTube will showcase behind-the-scenes clips, daily life updates, and creative processes to engage fans personally.
Streaming Platforms: Spotify, YouTube Music, and Apple Music will help Shattered reach diverse audiences globally.
The Video: Building the Story
The Process in Action
The teamwork that went into designing Noah Ryan’s brand.
The behind-of-the-scenes video:
Shattered Behind the Scenes
For our music marketing project, we started by choosing a song and developing a new artist. Our artist is named Noah Ryan, and his first song is entitled Shattered. It is a heartbreaking song, so we decided to create a storytelling-type music video. We chose to portray a story that would appeal to the already established country music target audience of middle-aged men and decided to expand his audience by targeting younger adults, too. We had fun creating a marketing plan for Noah Ryan and developing his brand identity, but I speak for all of us when I say recording the music video was our favorite as we got to be creative with how we wanted to tell a story.
No comments:
Post a Comment