Blog Posting - Music Marketing #2

Crafting the Vision

From brainstorming to making the mood boards, our group has been working to shape Noah Ryan’s identity as a starting artist in the country music genre. Inspired by the mood and themes of Chris Stapleton’s Cold, we’ve designed Shattered to be a soulful and emotional experience for listeners. With every lyric and visual, we aim to tell a story that resonates deeply with our audience.

Marketing Strategy

To make Noah Ryan’s debut impactful, we are using various platforms:

Website: Noah-Ryan.com will serve as the central hub for updates, tour dates, and merchandise.

Social Media: Instagram, TikTok, and YouTube will showcase behind-the-scenes clips, daily life updates, and creative processes to engage fans personally.

Streaming Platforms: Spotify, YouTube Music, and Apple Music will help Shattered reach diverse audiences globally.

The Video: Building the Story

The Process in Action

The teamwork that went into designing Noah Ryan’s brand.

The behind-of-the-scenes video: 

Shattered Behind the Scenes

Transcript:  

For our music marketing project, we started by choosing a song and developing a new artist. Our artist is named Noah Ryan, and his first song is entitled Shattered. It is a heartbreaking song, so we decided to create a storytelling-type music video. We chose to portray a story that would appeal to the already established country music target audience of middle-aged men and decided to expand his audience by targeting younger adults, too. We had fun creating a marketing plan for Noah Ryan and developing his brand identity, but I speak for all of us when I say recording the music video was our favorite as we got to be creative with how we wanted to tell a story.

Blog Posting - Music Marketing #1

 We decided to recreate the video "Cold" by Chris Stapleton for our Music Marketing Project. We decided to make an artist that is a solo artist and this song is his debut single. His name is Noah Ryan and the song name is Shattered. The personality and how our singer would look are still in progress but we have worked on the mood board a little, which is shown below:

Apart from making a debut single, our artist will also have a few forms of social media to help grow his fanbase and gain recognition from people who like the country genre.

• Noah-Ryan.com
• Instagram
• TikTok
• YouTube
• YouTube Music
• Spotify
• Apple Music

First having a Website will allow Fans to go to a specific place where information about the artist can be found as well as being able to purchase merch like clothes, Stickers, and various other forms of memorabilia. On the website, you can also add Tour Dates and sell them to see how many people click on the website and see if you are growing in popularity as time passes. This can help because a certain campaign is not working, then it's easier to determine the cause and can be used to switch either campaigns completely or change a few tactics.

Second, having Social Media can help promote the music/videos of the songs. It can show behind the scenes of the videos getting made or how songs are created. This will help gain listeners and fans as time progresses without actually having to release songs. Gaining Listeners/Fans through this also allows for different techniques to be used apart from being Strictly Only Music. For Example, they can comment on various other things like what's happening around them or a daily life blog.

Third having Various Listening platforms will help reach various audiences that listen on different platforms for various reasons. Spotify is one audience and then YouTube & Apple Music are other audiences, reaching all of these platforms can help promote and expand fanbases through various platforms to gain people who will support you along the journey.

Apart from this, we have also been working on recording the actual video, throughout the past few days and the weekend one of our teammates was able to record a few shots where various techniques were used to help represent our video more accurately. Today in school more shots and various photos were used with the rest of the classmates to further conduct the storytelling.